All I could think of was Buddy Christ from Dogma’s “Catholicism Now!" when I read this from Giles Fraser:
St Michael’s Church in Bournemouth had renamed itself St Mike’s “in a trendy rebrand to entice young people”. … The Vicar there, Sarah Yetman, has a tough gig and all power to her elbow for trying to turn things around. “We aren’t trying to alienate anyone by changing the name” she explains, “But I do feel that if we don’t take steps now to draw people in from those younger generations we will be lamenting what we have missed in the years to come.”