All I could think of was Buddy Christ from Dogma’s “Catholicism Now!” when I read this from Giles Fraser:

St Michael’s Church in Bournemouth had renamed itself St Mike’s “in a trendy rebrand to entice young people”. … The Vicar there, Sarah Yetman, has a tough gig and all power to her elbow for trying to turn things around. “We aren’t trying to alienate anyone by changing the name” she explains, “But I do feel that if we don’t take steps now to draw people in from those younger generations we will be lamenting what we have missed in the years to come.”

Buddy Christ